What are shoppers’ omnichannel buying preferences?

No primary category set

With online shopping becoming increasingly widespread, it comes as no surprise that more and more people are relying on it over traditional shopping. Data from Eurostat is showing that 82% of Brits are shopping online monthly. However, have Brits completely ditched traditional shopping? Or are there some items they would still rather buy in-store?

When it comes to the items Brits would never buy online, bras come first with 85% of respondents saying they would rather try them in-store rather than buying them on the web, says new research by Onbuy.

Makeup comes next, with 81% of people saying that they would be more comfortable purchasing beauty products from a physical shop.

On third place follows perfume, with 73% of brits being worried about buying them online, perhaps due to the fear of them not being original. Next on the list are the following medicine (72%), jewellery (66%), electronics (62%), fruits and veg (59%), shoes (58%), coats and jackets (47%) and flowers and plants (40%).

When it comes to the items people would not buy in the store, there are no surprise adult toys come first with 92% of people saying they would rather shop for these purchases online.

Second on the list come tech accessories, such as headphones and phone chargers, with 81% of Brits preferring to get them online rather than in-store.

Beauty tools come third place, with 80% of the Brits considering that it’s better to get these online. The other responses are holidays (79%), books (79%), clothing basics (77%), non-perishables (72%), embarrassing meds (70%), pet food (69%) and kitchen appliances (67%).

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