A survey has discovered that on average, parcels are transported from Sweden to Finland in 5.6 days. After crossing the border, the average delivery time is 1.8 days. These average times are indicated by a survey Posti has commissioned from IRO Research. The objective of the survey was to assess the duration of the order and delivery process into Finland for foreign online stores, Swedish online stores in particular.
The actual delivery times were researched with mystery shopping: purchases were made from online stores and their total delivery time from order to delivery was measured. A similar survey was conducted earlier this year in Finland. The results were similar to those of the recent survey.
The mystery shopping comprised 100 purchases of approximately EUR 50 in value in predefined, mainly Swedish online stores, taking place on April 29, May 6 and May 13. However, the occurrence of May Day during the survey period clearly delayed delivery times for some of the purchases. The average order and delivery time of purchases made before May Day was 6.8 days, while the average delivery time for purchases made after May Day was 4.3 days.
This is interesting as frankly I expected delivery times to be faster for two neighbouring countries, both in the EU so there are no borders or customs checks to worry about. What this survey suggests is that if you are selling into the Nordic regions, you are not going to typically be disadvantaged with longer delivery times – the Finns are used to waiting up to a week for their overseas purchases to arrive.
The top Finish marketplaces are Verkkokauppa.com, Zalando and eBay