Most people are familiar with Amazon as a retailer and Amazon as a marketplace. Some will also be familiar with the Amazon Affiliate program where, if you have a website, you can make money by driving traffic to Amazon. There is another program, designed for social media influencers with a large following on YouTube, Twitter, Facebook or Instagram and that’s the Amazon Influencer Program.
The Amazon Influencer Program allows you to get your own page on Amazon with an exclusive vanity URL to showcase the products you recommend to your followers. You then promote your URL to encourage your followers to shop your recommendations and you earn money on qualifying purchases.
An Amazon Influencer can specialise in any category to participate in this program, although categories such as fashion are obviously popular. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. Amazon will look at the number of followers and other engagement metrics of your social media presence – in other words if you’ve got a load of paid for spam followers that build your number but don’t have any engagement they’re not interested.
You can sign up as an Amazon Influencer here.
An example of an Amazon influencer is Collete Prime who’s entire wardrobe is made up of clothes purchased on Amazon. You can see her Amazon store here and her Instagram feed here.
View this post on Instagram
@mirabeauwine @amazonfashion I’ve had more compliments on my Amazon clothes in the South of France than EVER, and I’ve realized that so many more women are coming around to the idea of saving money on their clothes! Yes, at first there is a little judgment when I tell people that I’m wearing Amazon clothes, but when I tell them the price, they want to know all of the details. I am so inspired by the fact that I can connect with women all over the world because of this little idea that I had about helping women save money a couple years ago. And about this video: My idea of getting out on the town is dancing to Shania Twain with a bottle of Mirabeau Rosé wine. Cheers to having fun with ourselves and being proud of our personalities…especially the freaky & weird parts about them❕ get freaky wit it, always. If you have dance parties alone too, well actually, don’t we all?! About this outfit: hair scarves have become my favorite accessory! You can wear them a ton of different ways, around your neck, or purse. We love anything that easily switches up a look. My entire outfit is on my site and so affordable! #linkinbio #coletteprime #amazonfashion #sainttropezfashion #affordablefashion #sfblogger #hotgirlsummer #summer #summerfashion #fashionblogger #dance #dancevideos #shaniatwain #country #tiktok #musically #fashionblogger #fashionforwomen #womenempowerment #selflove #thisissainttropez #winelover
A little bit tangential to the topic.
I’ve recently heard about influencer marketing. I’m not sure how effective this is to hire smaller creators. While the big names will usually have sky-high rates.
I’m still doing research but eventually, I’m probably going to need this to grow our FBA business.
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