If you opted into the 30% off eBay Final Value Fees Promotion announced in the last seller release, don’t forget to take full advantage by setting up new eBay promotions in Seller Hub.
You needed to opt into the promotion by the 14th of September and if you have then you can receive the discounts on your fees right through until the 4th of October. To do this, create new campaigns using Multi-buy, Order Discount, or Sale Event + Markdown or use Send Offers to Buyers. Your savings will be returned to you as a credit within 60 days from the end of the promotional period.
The eBay Promotions which attract 30% off Final Value Fees all offer discounts to buyers with various formats available so that you can pick the option that works best for your business:
eBay Promotion – Send Offers
Perhaps the easiest promotion of all to run is the Send Offers to buyers. This merely involves checking which of your items you have buyers watching and sending them an offer. It’s similar to Best Offer but instead of the buyer making an offer to you, you can make an offer to the buyer specifying which price you’d be willing to accept.
You can access this promotion multiple times during the campaign so set up a reminder to Send Offers to Buyers on a regular basis in your diary.
eBay Promotion – Multi-Buy
Multi-Buy is something you should strongly consider and this is a promotion that, once set up, is worth leaving running pretty much forever. It specifies a discount that a buyer will receive if they purchase multiple items in a single transaction and is highlighted on the view item page.
Multi-Buy can run across multiple itmes, so if you’d like to avoid the Mix & Match Multi-buy discount being applied, you can set up your promotions on an individual item basis or use the feature in the Seller Hub listing flow. Another top tip if you’d like to limit Mix & Match Multi-buy is to set-up campaigns containing items of similar sizes and margins. However, if you’re happy to offer the discount for bigger orders across your whole inventory, you can use the “all inventory” feature to include all your items in one campaign.
Setting up your promotions now will ensure that you are set for the busy Q4 and prepared in advance for Black Friday and Christmas.
eBay Promotion – Order Discount
Order discounts enable you to cross-promote your items and gain more visibility for your inventory. l.The aims is to grow your average order size and by encouraging buyers to purchase more than one item at at time increase revenues. At the same time your average postage costs should reduce where you can ship multiple orders in a single parce
eBay Promotion – Sale Event + Markdown
The aim from Sale Events and Markdowns is to increase your sales velocity. It’s ideal for new inventory lines to drive sales and increase your ranking in Best Match as well as liquidating end of line stock to make way for new inventory.