Velocity Commerce spur retailers’ growth on marketplaces with new senior hires

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An online retailer specialist, Velocity Commerce are accelerating their focus on supporting retailers succeed on marketplaces with new senior hires.

The move builds on the industry-wide trend of retailers and brands jumping on the marketplace bandwagon, highlighting these platforms as powerful sales funnels where reach, visibility and trust serve as sale triggers to stay in business. However, such a mission requires a dedicated expect to plug the retail business into the marketplace so that the two channels run as a unit.

A wave of senior appointments across the consultancy, logistics, finance and HR departments will see the retail expert strengthening their grip on the retail industry in a bid to supports retail players build a strong presence on marketplaces.

Velocity Commerce will use their expanded UK presence with a new office in Histon to build close relationships with retailers, understanding their business nuances to structure a comprehensive marketplace-focused strategy.

“Since PJ and I established Velocity six years ago; growth has continued to be phenomenal; in our first year of business we saw sales of £500,000, this year we will reach £30million. We are pleased to be able to welcome so many new members to the Velocity team this year and are excited to see what their new skillsets, expertise and experiences will bring to the business”.
– Eddie Latham, co-founder and director, Velocity Commerce.

Co-founded by Eddie Latham and PJ Scott in 2013, Velocity Commerce uses their experience and knowledge of online marketplaces, such as Amazon and eBay to support players such as Brita, Nextbase, Hoover and Sony to increase their revenue via online marketplaces. Eddie and PJ started the business investing only £3,000 of their own money, selling branded clearance stock from their homes. Today, Velocity Commerce manages and retails product ranges online for a wide variety of partners and handles, on average, over 3,000 orders per day.

Joining the business as part of the expansion is Adam Caseley, marketplace manager, who has been appointed to help to drive the consultancy side of the business. With many years’ experience in the ecommerce industry, Adam is an expert on online marketplace algorithms and will be overseeing the optimisation strategy of all partner content.

International sales expert, Silvia Misa, has also joined the team as financial controller. With more than ten years’ experience across a range of businesses, in particular, multinational retail, Silvia’s expertise will help accelerate Velocity Commerce’s global reach, growing sales into new markets and expanding the business.

Also joining the team is Gemma Copping, HR manager. Gemma brings with her more than 15 years’ experience in the human resources sector and will manage all HR operations across both Velocity Commerce sites.

As well as helping brands to optimise their presence online, Velocity Commerce offer a fulfilment service to their clients and manages the distribution of both current ranges and end of the line, returned and refurbished stock. To support with Velocity Commerce’s logistics services, Stuart Pogson has joined the team as Business Intelligence Manager. With a background in demand and merchandise planning for Tesco, Stuart has extensive experience in improving the efficiency of merchandising and supply chain for retail businesses.

Velocity Commerce was recently named one of the fastest-growing companies in Europe in the latest FT 1000 report; one of just 27 UK companies to have made it to the top 100. In December 2018, Velocity Commerce was also ranked 11th in ‘The Sunday Times Virgin Atlantic Fast Track 100’ 2018 league table, which identifies Britain’s fastest-growing companies over the last three years.

Velocity Commerce have been shortlisted for eCommerce Business of the Year in the Digital Entrepreneur Awards 2019. The Awards celebrate entrepreneurial organisations, businesses and individuals demonstrating outstanding innovation, creativity and talent. The winners will be announced on Thursday 21 November.


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