A year ago, Amazon launched Amazon Storefronts in the US, a new store for customers to shop exclusively from US small and medium-sized businesses selling on Amazon.
At launch, customers could browse a curated collection of over one million products, and deals from nearly 20,000 US small and medium-sized businesses and in the past year this has grown to over 2.5 million products from nearly 30,000 companies. It covers a variety of product categories, ranging from Home & Kitchen, Lawn & Gardening, Electronics, Beauty & Grooming, Pet Supplies, Handmade Artisan products, and more.
In the last twelve months, US small and medium-sized businesses with products in Amazon Storefronts have sold more than 250 million items to more than 70 million unique customers.
Amazon Storefronts features
Curated American Collections
Customers will enjoy shopping from more than 25 product categories to discover unique items from US innovators, artisans, entrepreneurs and more, including products like a matching Halloween pajama set for the family, wooden name puzzles and protein sandwich cookies.
Storefront of the Week
Each week the store will highlight a featured US business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.
Meet the Business Owner
Rotating exploratory feature that profiles U.S. small and medium-sized businesses selling on Amazon. At launch, customers can learn and browse more than a dozen businesses that are Family-focused, Artisans, Innovator-Makers and Women-owned Businesses.
The aim is for Amazon to promote an impression that they are a big collection of small businesses.