Lengow have announced the launch of Lengow INSIGHTS, a set of features designed for automation and analysis of decision making for online brands and distributors. To support the explosion of sales taking place via marketplaces and all recent marketing channels, Lengow will make its data and algorithms available to clients in order to provide advanced analyses and recommendations.
Autonomy and time saving are the basis of this major evolution of the Lengow platform. The objective of Lengow INSIGHTS is to guide online merchants in their ecommerce strategy with recommendations that can be directly activated by their marketing and ecommerce teams with the greatest returns.
Building on the foundations of the Lengow platform, Lengow INSIGHTS offers a unique technology to players who are looking to increase their online revenue and stay ahead of their competitors. Insights will be deployed in the coming months and will include:
Enabling brands and distributors to activate and optimise their sales on new channels, while capitalising on their existing data and tools.
Advanced data export capabilities
Advanced data export capabilities to the main Business Intelligence and Data Warehouse tools on the market, making it possible to analyse and share product and transactional data across the company’s various departments.
Automated activation of new channels
Activate all or part of a product catalogue, based on fully configurable business objectives.
“Automating and activating data transfer is more decisive than ever for the big names in e-commerce that we support every day. INSIGHTS, the true ‘self-pilot’ mode of e-commerce, is a logical evolution of our platform, but also represents a major innovation that shapes the future of our industry.”
– Mickael Froger, CEO, Lengow