Shopify and Microsoft Advertising have teamed up to allow merchants to set up, optimise, and track the results of their campaigns alongside their store management dashboard in Shopify. Sellers also have the flexibility to set a daily budget based on seasonality and their goals.
The move is now enabling merchants to reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, merchants need to click “create campaign” inside Shopify Marketing and connect their Microsoft Advertising account directly to their store to reach over 116 million unique searchers in the US each month.
Shopify say that creating and managing ad campaigns directly within Shopify is aimed at simplifying merchants’ marketing workflow and help them save time to focus on their business.