Hurricane Commerce to reduce cross border cart abandonment rates for Magento merchants

Hurricane Commerce have joined the Magento Technology Partner program with the upcoming release of their cross-border API solutions to improve the customer experience on any cross-border transactions for Magento merchants and reduce cart abandonment rates. The Magento Technology Partner program recognizes best-in-class software and service providers, which extend the Magento commerce platform and arm merchants with the technology and functionality they need to drive business growth.

“Cart abandonment rates currently sit at 75% with 55% of customers saying they would not shop at the same business if they were hit with unexpected charges.

Hurricane offers a solution to this problem, which can affect businesses of all sizes. Being transparent with customers about the total cost of a purchase will mean they are more confident in the the merchant’s service, and also ensure that the merchant remains compliant in international trade. This added customer confidence can result in up to a 24% increase in revenue.”
– Martyn Noble, CEO, Hurricane Commerce

The Hurricane solution can be easily integrated with Magento. Using an true, bespoke AI called Bluestone, it simplifies the product classification process and helps businesses stay compliant in the ever-changing global regulatory market. It also allows merchants to stay up to date with all customs requirements and the need for the recently announced Advance Data Capture in cross border shipments. With precise product classification,

Hurricane is able to accurately work out the import duties and taxes payable for these products. This eliminates the unexpected and surprise fees that are often passed onto the customer.

The Hurricane extension will be available to Magento merchants in the New Year.

“We are pleased to welcome Hurricane as a Technology Partner and look forward to helping our joint merchants accelerate growth through great cross-border commerce experiences.”
– Ryan Murden, Head of Business Development, Magento

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