Notonthehighstreet have revealed their plans for a thoughtful Christmas in 2019 with the launch of their ‘Give Happy’ campaign. Channelling happiness, the emotion which more people say that they associate with notonthehighstreet than with any other brand, the campaign aims to cheer up the nation in a year where the news hasn’t given us much to smile about.
The campaign will tap into the moments that embody the joy of the festive season, the joy of giving or receiving thoughtful gifts, and the joy of supporting the UK’s best small creative businesses who make or source them. With thought and positivity going into every element of the campaign, this year’s gift selection includes a range of products which make a positive difference to the world in some way and over 50 per cent of the featured products are new to help inspire and delight customers. Plus, there are 11 exciting new collaborations where notonthehighstreet has brought small businesses together to design and co-create innovative gifts.
Notonthehighstreet playful pop-up shops
notonthehighstreet have also launched two playful pop-up shops in central London following the success of its physical spaces in 2018. Shoppers will be able to buy from a curated collection of original finds from over 200 notonthehighstreet Partners and enjoy a host of smile-inducing touches to make Christmas shopping a happier experience. Customers can meet makers including Oh Squirrel, This is Nessie and Lisa Angel, who will be providing live product personalisation in-store to help busy commuters find thoughtful gifts on-the-go.
The pop-ups will run at London Waterloo Station (through to the 17th November 2019) and London Bridge Station (through to the 21st December 2019) and feature categories including gifting and decorations, homeware, kidswear, accessories and jewellery – as well as showcasing the empowering, and recently-launched, Fearne Cotton x Carrie Elizabeth jewellery collection.
Celebrity thoughtful Christmas
This year, for the first time, the campaign is supported by notonthehighstreet’s four celebrity Small Business Supporters: Fearne Cotton, Gok Wan, Sophie Ellis-Bextor and Giovanna Fletcher. The high profile influencers will be joining notonthehighstreet to highlight the opportunities created when we choose to support small at Christmas – from changing the lives of makers across the country and having a positive impact on the UK economy, to finding a unique, meaningful and skillfully-made gift you can give or receive with pride.
Each Small Business Supporter has worked with the online marketplace to curate their own thoughtful gift collections, which feature in the Christmas Gift Guide and are shoppable through the site or app now. They have also each created short films capturing their visit to an entrepreneur to find out the business story and behind-the-scenes work that goes into the creation of a gift.