Top UK Marketplaces Rankings Tracker – November 2019

Following a series of Top UK Marketplaces Rankings Tracker articles back in 2018, we are once again going to track the marketplaces over the next year starting off today with a snapshot before the crucial Black Friday and the Christmas trading period. We aim to track the runners and riders and would expect all marketplaces to see a boost in traffic when we report back in three months time, so today we’re publishing the baseline with the three months Top UK Marketplaces Rankings Tracker up to October 2019.

Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.

This series is sponsored by OnBuy.com, but their metrics will be measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 17th November 2019.

Amazon.co.uk

Amazon UK’s traffic is holding relatively steady at around 385m visitors per month. 79.29% of Amazon’s traffic is coming from the UK, but significantly China is the country in second place seeing 3.81% of Amazon UK’s traffic. This many be due to the number of Chinese Sellers listing on Amazon and so will be interesting to track overtime. Ireland comes in third with 2.30% of Amazon UK’s traffic followed by the US (1.82%), and France (0.69%).

eBay.co.uk

As the UK marketplace attracting the 2nd largest number of visitors, eBay UK differs from Amazon in that they are not a retailer in their own right and so all the traffic is to third party seller’s listings. The lion’s share (84.64%) comes from within the UK. The US is the second largest contributor to eBay UK’s traffic (1.26%), followed by Ireland (0.84%), France (0.73%), and Germany (0.71%).

SimilarWeb’s graph indicates that eBay UK’s traffic has declined slightly over the past three months, so we’ll be watching for a bumper boost in the remainder of Q4.

Gumtree.com

Although not strictly a marketplace, Gumtree is still interesting as a site with possibilities for business selling and so not to be totally ruled out. Alone with eBay Motors and Motors.co.uk it will be of particular interest to auto sellers.

Of all the sites in the Top UK Marketplaces Rankings Tracker, Gumtree has the highest percentage of traffic from the UK (92.33%), with the US (1.06%), Ireland (0.65%), France (0.61%), Australia (0.45%).

Etsy.com

It is harder to measure Etsy’s UK traffic as they use a .com/uk domain rather than .co.uk. This makes it no surprise that 60.26% of Ety’s traffic comes from the UK. However the UK contributes 7.22%, ahead of Canada with 4.58%. Germany is next with 3.37% of Etsy’s traffic followed by France (3.24%).

notonthehighstreet.com

Notonthehighstreet sees the bulk of their traffic come from the UK (84.27%) and traditionally we see a massive uplift to their traffic in November and December, as you’d expect from a gift oreintated marketplace – we’ll be looking for this when we revisit the Top UK Marketplaces Rankings Tracker series in mid February.

The second cohort for Notonthehighstreet comes from the US (3.67%), followed by Ireland (1.69%), Australia (0.97%), and France (0.63%).

OnBuy.com

In the past couple of years, OnBuy have shot up the Top UK Marketplaces Rankings and are now in the top few thousand most popular sites in the UK (that’s all sites, not just ecommerce sites). Attracting over 2 million visitors in the past three months, 74.22% of which was from the UK, OnBuy look to be performing just as well as their press releases say they are.

OnBuy see 4.47% of traffic from the US, with the next largest number of visitors coming from Poland (3.25%), India (0.97%), and Germany (0.91%).

Fruugo.co.uk

Fruugo.com is massively popular in Poland, but Fruugo.co.uk (which the above stats refer to) gets 82.66% of it’s traffic from the UK followed by the, US (2.88%), Turkey (1.17%), Netherlands (0.86%), and Sweden (0.76%). Unlike many marketplaces, Fruggo’s main aim is to market your products overseas and attract traffic from Google. It’s relatively rare in Fruugo terms that a consumer browses their website so don’t be put off by their relatively lowly rank in the Top UK Marketplaces Rankings Tracker.

Yumbles.com

As a speciality food marketplace it’s not surprising that Yumbles are ranked lower than marketplaces selling general merchandise, but they are growing and have risen from a UK Alexa rank of 34,038 at the begining of 2018, to a rank of 9,426 today.

82.43% of their traffic comes from the UK, followed by the US (2.34%), New Zealand (1.44%), Slovakia (0.91%), and South Africa (0.80%).

flubit.com

Flubit’s traffic has declined significantly in recent times, perhaps due to their acquisition and focus on blockchain coupled with many users accessing sister sites such as Skucloud

Currently, Flubit attracts 63.30% of traffic from the UK, followed by the US (5.10%), Poland (2.53%), Netherlands (1.91%), and Germany (1.84%).