Sizebay, a company that develops software platforms to help brands in the fashion market create a customisable shopping experience for consumers are showing how AI can be used by merchants to boost sales and reduce returns.
The tool which boasts 98% accuracy in finding customers the perfect fit works through consumers stepping into a virtual fitting room and imputing 3 simple pieces of information: height, weight and age.
“With the perfect measurements, our system automatically matches the size chart of each product in your e-commerce to always recommend the most appropriate size.”
– Sizebay
How can AI like Sizebay’s fitting rooms help marketplaces?
Fashion tops the list of most returned items to ecommerce businesses and fashion is also one of the top selling categories in online marketplaces. AI that gives shoppers recommendations based on the data they input could help reduce return rates and bring more sales to online marketplaces. In the case of clothing consumers might decide against buying online because they value their time and would rather not have to send clothing back.
It’s already been noted that efficiency and speed are a growing ecommerce trend and being able to find exactly what will work for a customers individual needs will prevent them having to sift through pages of clothing and then buy things that don’t fit. Christmas is around the corner and a surge of items being returned follows right behind. Personalised shopping experiences can help consumers buy gifts that the receivers are more likely to appreciate.
“The virtual fitting room greatly helps our customers find the right size for each item. In a market where each brand has its own measurements, having a tool that helps and gives consumers more confidence when buying is essential. Not to mention the gain we had with fewer returns due to the correct product size suggestions”.
– David Bluvol, E-commerce Manager, Grupo Calzedonia
