The London based Trouva marketplace which exclusively specialises in beautiful and high-end homewares, objet d’art, clothing and gifts from independent boutiques, has just raised £17 million to accelerate international expansion.
Launched in London in September 2015, Trouva enables customers to discover beautiful, hard-to-find products, handpicked by curators from Shoreditch to Stockholm. The marketplace connects its network of independent boutiques with a wider global customer base they wouldn’t otherwise have access to, powered by its proprietary software platform for bricks-and-mortar shops, handling everything from inventory management through to logistics.
The business first pushed into international markets in June 2018 with the launch of 20 Berlin boutiques. Since then, it has grown rapidly and now brings together over 200,000 products from more than 800 independents from over 300 towns and cities, including Paris, Lisbon, Rome and Barcelona. Today, 40% of Trouva’s retailer network is made up of bricks-and-mortar shops outside of the UK, across 12 European countries.
Along with continuing to build its network of independent boutiques, Trouva is also set to grow international demand, starting with the launch of its German website Trouva.de
“At Trouva, we envision a world where beautiful offline inventory is easily available to all. Over the last 12 months we’ve taken important steps in achieving this by further extending our platform to the greatest independents across Europe and nearly doubling our network of retailers, with top boutiques achieving hundreds of thousands of pounds of sales through Trouva.com. We will be using this latest investment to grow international demand and are excited to officially launch in Germany as we start to broaden our customer base and expand into new European markets.”
– Mandeep Singh, Co-founder, Trouva
If you’re interested in selling on Trouva, you can apply here, but you will need to have a physical shop, with fixed opening hours – they don’t accept applications from online-only shops.
