Amazon are to take on Bol.com, the biggest retailer in the Netherlands, with the full launch of the Amazon Netherlands marketplace, making physical product categories available to Dutch customers later this year. If you want to jump the gun and be first onboard to sell to customers in the Netherlands you can now register your business to sell on Amazon.nl. FBA (Fulfilment by Amazon) will also be available for sellers who wish to take advantage.
“We are really excited to be launching a more comprehensive shopping experience on Amazon.nl. Selection, value and convenience are the key drivers of our retail experience for Amazon customers and Dutch businesses play a critical role in delivering that. We are pleased to bring the opportunity for Dutch businesses, small and large, to sign up to sell on Amazon.nl and reach a bigger audience, both at home and abroad, increasing the selection available for our Dutch customers.”
– Alex Ootes, Vice President EU Expansion, Amazon
The Amazon Netherlands marketplace will be their sixth in Europe (not counting Turkey which is half in Europe), alongside the UK, Germany, France, Italy and Spain. You probably have served Dutch customers as since 2016 they’ve been able to purchase in the Dutch language on Amazon Germany. If you are already selling on other Amazon EU marketplaces there seems little reason why you wouldn’t sell on the Amazon Netherlands marketplace – we fully expect multi-channel management partners to start announcing support in the near future.
Amazon point out that more than half of all items purchased on Amazon globally are sold by selling partners around the world. Across Europe, small and medium-sized companies exported over €6.9 billion worth of goods in 2018 through Amazon.
“We are thrilled to take the next step to grow our business in the Netherlands. Today we are announcing that we will expand Amazon.nl later this year, offering our Dutch customers a larger and wider selection of products. We are just getting started, but we are optimistic that by focusing on the things we believe customers will value most – low prices, vast selection and fast delivery – we will earn the trust of customers in the Netherlands over time.”
– Roeland Donker, Country Manager Benelux
Amazon history in the Netherlands
Amazon has been serving customers in the Netherlands for years. Amazon’s presence in the country goes back to 2013 when Amazon Web Services (AWS) opened its first Development Center in The Hague, followed by an AWS office in 2015. In November 2014, Amazon launched an ebook shop on Amazon.nl.
Since 2016, many Dutch-speaking customers have been shopping for physical products on the Dutch language experience on Amazon.de and in 2017, Amazon launched the Prime membership program in the Netherlands. Since then, customers have been able to sign up for Amazon Prime and enjoy fast and free delivery for millions of products, unlimited streaming of Prime Video, access to free games and loot with Twitch Prime and free, unlimited storage with Amazon Photos.
In 2018, Amazon opened a new office in Amsterdam. Since then Dutch-speaking Prime members have also enjoyed thousands of great deals during Prime Day on Amazon.de. In 2018 Amazon also offered the iDeal payment method for the first time.
Will you be registering to sell on the Amazon Netherlands marketplace? If not, what’s holding you back?