Average daily hours on mobile up in all countries

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Mobile is now our go to device with users spending on average three hours and forty minutes a day on the device that never leaves our side. Consumers are spending 35% more time on their daily hours on mobile than two years ago according to research from App Annie.

Here in the UK, we spend slightly fewer daily hours on mobile than in most other countries, but it’s still close to two and a half hours a day. Mobile first emerging markets such as Indonesia, Brazil and India continue to spend the most time on mobile each day. This isn’t surprising as often in these markets mobile is the only form of Internet access available.

France, India and Canada saw strong growth in consumer’s daily hours on mobile with the average user spending 25% more time on mobile each day in 2019 compared with 2017.

As you might expect, 55% of time spent and 76% of consumer spend was on games and in-app gaming purchases. For non-gaming apps, In-app subscriptions fueled 96% of consumer spend in top non-gaming apps in the US, disrupting industries from dating to health & fitness to music to sports to video streaming to education to business and productivity.

Whilst consumers, especially younger demographics and emerging markets are spending so many daily hours on mobile, it’s a guide to everyone in ecommerce from marketplaces to webstore merchants. If you’re not taking a mobile first approach then 2020 is the time to do so. This means everything from the nuts and bolts of templates that are mobile friendly (or text only descriptions) to obsessing over social media and getting to grips with the likes of stories on Instagram and other platforms to engage users.

It’s hard to believe that it’s barely a dozen years since the first iPhone came out in 2007 and mobile phones changed from being things you make calls and texts on to smartphones that we run our lives on. If we want to be where consumers are, it’s on their mobile.


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