Amazon launches in the Netherlands


Amazon have officially launched in the Netherlands as a marketplace offering more than just e-books and e-readers. now offers a greater selection of product categories and will be competing with local players, Coolblue and Wehkamp.

It looks like the largest online retailer in the Netherlands are not planning to make competing easy for Amazon and have launched their own fashion category and lowered the commission fees in some of their other product categories.


Amazon Prime will also be offered to Dutch customers who pay €2.99 per month for free delivery on products sold and shipped by Amazon, Prime video streaming service, Twitch Prime and unlimited photo storage. might be forced to rethink their own subscription service offered to customers at €9.99 for lesser perks.

Amazon history in the Netherlands

Amazon has been serving customers in the Netherlands for years. Amazon’s presence in the country goes back to 2013 when Amazon Web Services (AWS) opened its first Development Center in The Hague, followed by an AWS office in 2015. In November 2014, Amazon launched an ebook shop on

Since 2016, many Dutch-speaking customers have been shopping for physical products on the Dutch language experience on and in 2017, Amazon launched the Prime membership program in the Netherlands. Since then, customers have been able to sign up for Amazon Prime and enjoy fast and free delivery for millions of products, unlimited streaming of Prime Video, access to free games and loot with Twitch Prime and free, unlimited storage with Amazon Photos.

In 2018, Amazon opened a new office in Amsterdam. Since then Dutch-speaking Prime members have also enjoyed thousands of great deals during Prime Day on In 2018 Amazon also offered the iDeal payment method for the first time.

Will you be registering to sell on the Amazon Netherlands marketplace? If not, what’s holding you back?

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Your link takes you to the standard Amazon signup. There is still no Amazon marketplace for sellers in The Netherlands.

Charles Ackerman • 22nd March 2020 •