Amazon release video conference seller-verification

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According to TechCrunch Amazon announced on Sunday that it has begun piloting a seller-verification system that will validate the identity of third-party sellers through video conferencing.

Earlier in the year, Amazon released an in-person seller-verification system to work alongside some of their other fraud busting measures that reportedly stopped 2.5 million suspected fraudsters in their tracks. Now that the current COVID-19 pandemic is upon us the once successful in-person verification system has become unsafe but fear not, Amazon have created a video conferencing seller-verification processes that aims to continue combatting fraud on the marketplace by setting up video calls between Amazon and merchants who are applying to sell with them. The team will then be able to vet and check the documentation and ID’s of those applying and even offer information on any problems with their registration and how to resolve them.

“Amazon is always innovating to improve the seller experience so honest entrepreneurs can seamlessly open a selling account and start a business, while also proactively blocking bad actors, as we practice social distancing, we are testing a process that allows us to validate prospective sellers’ identification via video conferencing. This pilot allows us to connect one-on-one with prospective sellers while making it even more difficult for fraudsters to hide,”
– Amazon Spokesperson

The pilot program is currently running in the U.S., U.K., China and Japan and Amazon claims 1,000 sellers have currently attempted to register an account through the pilot experience.

Increasing fraud tactics

Fraud is, unfortunately, a common and increasing issue. Earlier in the year the UK Sales Director at Forter looked at the fraud landscape and detailed the common pressure points fraudsters use to con retailers. One area of interest for criminals is shipping fraud where fraudsters are taking advantage of the pressures major online marketplaces like Amazon are putting on retailers to offer faster and faster shipping times.

Another fraud vector that is popular with criminals is “buy online, pickup in store” (BOPIS). In BOPIS fraud criminals request a shipment to be held at the merchant’s facility and then leverage fake IDs, mules, or manipulate the sales assistants in order to receive the package at the new location.

Fraudsters favour yet another tactic called address manipulation. Here fraudsters purposely mislead automated checks, like the Address Verification System (AVS), by changing only a part of the address to mismatch reality or to be insignificant enough to go unnoticed, creating a conflict between systems.

One Response

  1. I’d love to see it in reality.
    I have to question their tech abilities.
    Despite me moving property twice in the past 4 years and putting those new address details into amazon, they still have my OLD address on the Amazon invoices, I print out every month. No matter how many times I ask, they seem incapable of changing.

    I am a 3rd party seller. Customers order on amazon and we process and dispatch.
    I have warnings from amazon and removed items from our inventory list. Why, because some items are nappy CHARMS and some MASK charms. Incredible that such a goliath of a company cannot distinguish a product in the jewellery or “Jewlry” catalogue and charms.

    Lastly, they don’t let me put some charms in the charms catagory. Ohhh no. I list them in the charms category or NODE as they call it, BUT amazon see a coffee cup silver charm as needing to go into the “Cooking & Dining› Tableware › Dishware & Serving Piece › Cups, Mugs & Saucers › Coffee Cups” and forcibly put it there.

    Still, I am a tiny fish and it makes no difference what I think, although I do care about what a customer thinks of our company. It’s amazon’s playground and you get on with it or get out.
    Hope everyone is staying safe. TTFN


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