Prime Day delayed due to Coronavirus

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Prime Day will be delayed until at least August Reuters report. Amazon have already started cancelling their plans for the July event including their Get ready for Prime Day 2020 Webinar.

The report suggests that Amazon expect a $100 hit from having to sell excess devices usually popular on Prime Day at a discount. It’s not all bad though, the outbreak has caused revenue from their video on demand service to rocket higher than what was initially planned for Q4.

Third-party sellers who are also affected by the delay usually make up 50% of what is sold on the day, and during the event in 2019 merchants contributed $2 billion in sales. If you’re a merchant who has already ordered in stock for the event you could be sitting on it for a while until the event finally goes ahead.

In reality it’s hard to know how successful the event will be without truly knowing when this will all be over and how much more it will impact the economy. Even when people start going back to a somewhat normal lifestyle will consumers be in a good enough financial position to part with their money on Prime Day. I say bring Prime Day forward, then we can all do some good ol’ retail therapy.

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