Shopify Email released early and completely free until October

Shopify have announced that they have released Shopify Email early to all merchants and are making it completely free to use until October 1, 2020. During a period filled with uncertainty, Shopify have shown their appreciation for the importance of communication and email marketing as lifelines for the countless businesses that need to reach out to and build trust with customers.

Shopify Email lives alongside all your other marketing campaigns within Shopify Marketing in the admin and is easy to manage, setup and maintain without requiring any previous marketing experience. It is the only channel that allows you to fully own the relationships you build with customers and potential buyers and uses smart templates, time-saving tools and pre-built sections meaning design experience isn’t needed either.

The benefits of email marketing:

The beauty of email marketing is that you’re able to acquire customers and give yourself the best chance of having them stick around. You’re able to use it to drive sales and nurture ongoing customer relationships. See below why Shopify think you should be using email marketing:

• The right messages reach the right people. The ability to segment your existing email list lets you tailor relevant messages for the audience that you want. And it pays: 56% of consumers say they open at least half of the emails they receive, a level of engagement unique to email.

• Customers enjoy getting relevant emails. Email consistently delivers in terms of return-on-time investment, and 59% of buyers prefer emails from brands over any other channel. And a majority of buyers appreciate receiving offers, discounts, and advance notice of new products through their personal email.

• Email is a channel you control. Your email list isn’t exposed to any unexpected changes from third-party algorithms. And in uncertain times, email is a secure way to reach customers directly when they aren’t able to visit you. Wherever your storefront lives, your email list can be brought with you.

If you’re a Shopify user then now is a better time than ever to get yourself out there with the email marketing campaigns Shopify are offering. More consumers will be spending their free time shopping around on the web and there’s still no telling when the lockdown will be lifted.