The Essentials of Product Data – A Nontechnical Guide to Assess and Improve Your Feed

Start Date:
Wednesday 20th May 2020 - 2:00 pm
End Date:
Wednesday 20th May 2020 - 2:45 pm

Is your data dragging your ad performance down? With product advertising taking an increasingly bigger proportion of budget year-on-year, the importance of product data quality has been more important.

To minimise cost per clicks and gain visibility in today’s competitive market, sellers must first take stock of their existing product data feeds to ensure they’re targeting the right buyers and are getting top returns out of their advertising efforts and maximise their return on Investment.

In this webinar in partnership with ChannelAdvisor, Product Marketing Manager, Izabela Catiru will walk you through a series of practical tips that will enable you to review and optimise your product data. Topics covered in this webinar include;

  • Why quality product data is critical to success
  • How to audit your feeds in a few easy steps
  • Four key best practices to follow

Sign up today to reserve your place.

The Essentials of Product Data – Speaker

Izabela Catiru, Product Marketing Manager, EMEA, ChannelAdvisor, The Essentials of Product Data - A Nontechnical Guide to Assess and Improve Your FeedIzabela Catiru is a Product Marketing Manager at ChannelAdvisor. In her role, Izabela is contributing to the go-to-market strategy. To date she has worked with over ten digital marketing platforms and managed campaigns across 27+ countries. Prior to ChannelAdvisor, Izabela held roles as Digital Marketing Manager at Web Behaviour Specialists and headed up the marketing team for EXE Software. Izabela holds a bachelor’s Degree in management from University of Craiova and has certifications from all major platforms such as Amazon Advertising, Google, Facebook & Yandex.

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