Retail and D2C (Direct to Consumer) brands are faced with much uncertainty during the current crisis. This is an immense challenge with many tough decisions to be made, but there is a silver lining opportunity that lies within all of this: the opportunity to build resilient brands through community and keeping customers engaged
Your customers may not have much money right now or be unable to buy products, however, they do have a lot of time and with customers unable to go outside. Brands must pivot their focus from direct sales to focusing on digital customer engagement.
Ex-lululemon GM Community & Retail and current Lead Brand & Community Consultant at Duel, Jaclyn Crocker, is perfectly positioned to help brands in the current climate as engaging with customers in unique, creative and free ways is what she does daily. At lululemon, Jac created millions of dollars of revenue with zero ad budget through community building and customer engagement. Now, as lead consultant at Duel, she works with some of the most exciting brands in the country to design advocacy programs that engage and retain customers.
Jac, alongside Duel Co-Founder, Paul Archer, will share first-hand experience of how brands can pivot their strategies and powerfully keeping customers engaged during this critical time.
This 90-minute session will equip attendees with:
- Keeping customers engaged during this time
- The difference between average brands and great brands during a crisis
- Brands doing it well right now
- How to use your CRM, advocacy programs, VIP clubs and memberships to drive engagement from top fans out of the purchase journey
- Calculating the ROI of engagement and retention