The team behind the Swiss grocery shopping app Bring! The mobile supermarket in your pocket have just raised €3.8 million in funding raised by a series of new and existing investors.
EU-Startups have reported that the funds raised will go towards making their app into a shopping companion, improve personalization to benefit consumer experience, expand their B2B offerings, and further their marketing surrounding user purchasing decisions.
The company are using the funding to grow their current markets and expand on the millions of users already using the app. They are likely to see this number increase over the coming years thanks to the rapid changes in online grocery and it’s clear that the convenience, speed and personalization of apps like this are drawing people in. We have unfortunately seen how COVID-19 has impacted logistics and how some people have been left frustrated by the lack of options or difficulty finding grocery delivery slots even if they are vulnerable. Grocery solutions like Bring! will give consumers the trust and freedom they need to feel empowered to continue as normal as possible.
“Bring! is one of the world’s leading apps to help people plan their grocery shopping. The funding round will allow us to accelerate the development of our platform into the clear number one. For both retail and FMCG companies, Bring! should become an essential component of their marketing mix. We want to be an indispensable shopping companion for users, helping them to save time and money and waste less food. The fact that we were able to attract investors with the importance, reputation and experience of Gruner + Jahr or Swiss Post shows that we are on the right track”.
– Marco Cerqui, co-founder and CEO, Bring!
