Digital experience company Acquia has partnered with cloud commerce company Kibo to deliver Frictionless Commerce to consumers and great empowerment for brands.
The partnership will help brands navigate the ecommerce environment seamlessly whilst providing outstanding consumer experience by utilizing the optimization of digital experiences through data and machine learning provided by Acquia and personalization experiences from Kibo’s API-first microservices framework.
“Acquia and Kibo allow us to be much more targeted with customers, so we can bring to life the experiences they want based on their feedback, By applying machine learning and segmentation to customer data, we’re able to increase conversions and revenue through a variety of marketing channels.”
– Jennifer Skeen, senior vice president of omnichannel marketing at Sun and Ski Sports
As provided by Acquia key benefits that will help brands streamline their ecommerce presence include:
- Innovative, personalized shoppable experiences fueled by a commerce-enriched 360-degree customer view augmented by Acquia Machine Learning driving better insights, loyalty and lifetime value.
- Decreased time to market with rich customer insights, responsive customer journey management, and robust ecommerce capabilities delivered through an easy-to-use platform.
- Increased business agility with open source code and open APIs, enabling retailers to seamlessly integrate the platforms with any system in their technology stack, deploy quickly and benefit from new innovations.
“We are thrilled to partner with Acquia to deliver frictionless commerce to more companies, Acquia’s open digital experience platform is a perfect fit for Kibo’s ecommerce technology, allowing our clients to easily achieve the true potential of each customer interaction at scale.”
– David Post, CEO, Kibo