Amazon Australia launch new alcohol store

No primary category set

Amazon are launching a Wine, Beer and Spirits store today in you guessed it, Australia. The store will feature some of Australia’s emerging local brands such as Curatif Cocktails, SOFI Spritz and Lawrenny Estate, alongside well-known brands including Penfolds, VB, and Johnnie Walker.

“Curatif is thrilled to be in the first wave of Australian liquor companies to launch on Amazon Australia. We are so excited that we’ve decided to make our latest ready-to-serve creation exclusive to – the Curatif Plantation Rum Pineapple Daiquiri.”
– Matt Sanger, Co-founder of Curatif

125 million items are already available on and their new alcoholic ventures will open up more possibilities for a wider variety of brands and sellers who now have access to their very own alchohol dedicated store. Many global merchants are selling alcohol from their individual, quirky stores and websites, but being able to bring their products to a hugely popular marketplace in a dedicated way is sure to see success for all involved. If Amazon were to expand this opportunity to other parts of the world merchants will benefit from a wider audience which will help their businesses flourish.

“We’re excited to bring customers our new Wine, Beer and Spirits store, featuring a range of much loved local and international brands. Customers will be able to experience the convenience of ordering their favourite wine, beer or spirits alongside all the other products available on from household essentials, fashion and beauty, through to video games and books.”
– Matt Furlong, Amazon Australia Country Manager

Amazon Australia has set up multiple precautions to ensure alcohol purchases are made and delivered appropriately:

  • Alcohol is not for sale to people under the age of 18 and customers will be required to provide their date of birth at checkout when paying for items listed in the Wine, Beer and Spirits store.
  • All alcohol deliveries are age verified, with unattended deliveries not supported. Read more about our Age Verified Delivery process



Amazon Australia Automotive Part Finder launched


Amazon open it’s first stand alone sort centre in Australia


New alcoholic products guidance when selling on Amazon


Amazon Australia opens up to New Zealand customers

Map of Australia

Aussie Amazon Prime Shoppers up 63% in less than a year

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars