In 2019, Amazon.com launched Amazon Live. It’s a live stream video service, loosely related to TV shopping channels such as QVC, where Brands can tout their wares to the ever voracious Amazon consumer base.
Amazon Live enables brands to live stream video to consumers directly on Amazon.com and the Amazon mobile app. Live streaming fills the gap between the product and the brand enabling suppliers to tell their brand story, showcase their products, and interact with shoppers in real time, all while driving sales. You can stream for free on your products’ detail pages, your Brand Store, and on Amazon.com/live. And of course, Amazon are never to miss a trick with advertising revenue so you can also pay to boost your live stream to reach even more Amazon shoppers.
During your live stream, shoppers can chat with you and other shoppers. Products you chose to feature in your stream can be found next to the video player, making it easy for shoppers to add them to their cart. Videos will be streamed live but also archived on Amazon for customers to re-watch at a later date. It’s worth noting that multiple videos can stream live so Amazon customers can pick and choose what to watch according to their interests.
If you’d like to learn more about Amazon Live and how market your products on Amazon.com through live streaming the Amazon Small Business Academy is holding an Amazon Live webinar on Monday the 13th of July at 6pm UK time. You’ll need to register in advance to attend.
