Amazon A+ Content enables brand owners to change the product descriptions of branded ASINs and describe your product features in a different way by including a unique brand story, enhanced images and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic and increased sales when used effectively and Amazon just made it easier to b.ulk upload Amazon A+ content.
Amazon recognise that some brands use this feature for thousands of ASINs and have now enabled you to upload more A+ Content faster than ever. Previously, you were limited to a maximum bulk upload of 3,000 ASINs but this has been increased and so now you can bulk upload Amazon A+ content with a cap of 500,000 ASINs.
If you have something as simple as a brand statement change to make, the increase bulk upload capability now means you can make the update to half a million ASINs at the click of a button.
“This is a welcome feature for many Amazon sellers with large SKU counts. The transition of being able to create your A+ content and then bulk add your ASINs will save untold hours for many business sellers. A simple but great feature by Amazon!”
– Ian Moore, Managing Director, TymeOnline
When you are creating new A+ Content, you can click Bulk upload on the Add ASINs page to upload a CSV or Excel spreadsheet with a list of up to 500,000 ASINs in the first column.
To bulk manage A+ Content with more than 1,000 ASINs uploaded, click Refresh ASIN report or Generate ASINs report if you have not generated a report before, on the Add ASINs page of your A+ Content, to make sure you have the most up-to-date list of ASINs. Then click Download ASINs report to generate a CSV. Make your desired changes to the spreadsheet and then click Bulk upload and Upload spreadsheet on the ASINs tab to upload the revised sheet, which will synchronize the ASINs applied to the content with the spreadsheet.
Note: You will be prevented from making further changes to your content during the time that the system is processing the spreadsheet (usually less than one minute).
NB A+ Content is only available to Professional Sellers, who meet the eligibility requirements, including brand ownership.