Meet the company: Sync with Connex

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The world has changed massively in recent months. Now businesses are starting to open again but some without their full complement of full time staff as the government transitions furlough next month to allow part time working. With businesses still having the same tasks to complete, now more than ever is the time to think about streamlining everything from managing your stock to completing your accounts and one company that can help is Sync with Connex.
Joseph Anderson JMA Sync with Connex
We spoke to Joseph Anderson, CEO and Founder of Sync with Connex, and were pleased to discover that not only did he promise all his staff that he would ensure their jobs were safe throughout the pandemic, but he increased their hours and recruited new staff. However, what really counts is what Sync with Connex can do for you, so we asked Joseph to tell us more:

Tell us about Sync with Connex, we understand you founded the company?

My previous employer hired an intern to type about 100 orders a day into QuickBooks. The company had over a hundred programmers. I asked myself; couldn’t one of them write software to automatically sync orders into QuickBooks? The company made software that helped move data in and out of databases, surely there must be a way.

I left that employer in late 2009 and founded JMA Web Technologies in January of 2010.

In February of 2011, I met a programmer who showed me how to integrate QuickBooks with an online store. JMA built several connectors and they achieved some commercial success, but the connectors only worked with a few solutions. In January of 2013, Intuit announced the Intuit Partner Platform and their plans to promote QuickBooks Online more prominently. With this new technology, JMA could build several connectors quickly with no need to install files because data was transferred through the web.

Seeing a strong business opportunity, almost no competition in integrating QuickBooks Online, and desire to make QuickBooks simpler to integrate, I built Connex for QuickBooks Online. No one should type several hundred orders into QuickBooks. Business owners should focus on what they do best, which is selling their products and services.”

After the tremendous success of our QuickBooks Online integration, our business released Connex for QuickBooks. The software provides the same functionality of Connex for QuickBooks Online, but works with all versions of QuickBooks Desktop.

COVID-19 has impacted just about every company in the world, what was it’s impact on Sync with Connex?

I think that is has impacted us in a positive way. We saw a drop in sales in April, but they quickly bounced back to normal levels by the end of the month.

Our staff has worked remotely, since the company was founded and during the pandemic I hired additional staff and expanded hours for existing staff. No employee was furloughed. Our system for contacting trial users has improved. More users can get in touch with sales and support, during their trial. Our staff performed some data entry tasks, so we can follow up with users whose trials expired. We also found time to work on our new user interface.

What problems do you see facing retailers more widely as they recover from the pandemic impact?

Some employees are taking on more responsibility, which includes Accounting. By automating this business process, there is no need to train them; you can do more with less.

Many businesses are moving online for the first time. Businesses that relied on cash must now rely on credit card payments. Connex will ensure your website has the proper stock and you are tracking COGS accurately.

You say that automation is key, how can Sync with Connex help?

Here are the ways Connex will help you save money and time:

  • Data entry is time-consuming, error-prone, and expensive. Automatically sync orders to or from QuickBooks with your selling channel. For more details on savings, visit our savings calculator.
  • Our software can sync your stock changes from QuickBooks to your website. This will ensure you never oversell.
  • If products in QuickBooks and your site fail to match, Connex will notify you. This will ensure you can track COGS and save money on taxes.

What are the main platforms you are integrated with?

Sync with Connex connectors to QuickBooksHere are our main platforms:

  • Amazon
  • Bigcommerce
  • eBay
  • Magento
  • ShipStation
  • Shopify
  • WooCommerce

For a full list, please visit

Tell us about recent developments with Sync with Connex

We are releasing a new user interface.

The new user interface will offer these benefits:

  • Easier navigation around the website.
  • New colour scheme.
  • FAQs on the installation pages.
  • Simplified mapping of fields, using our rules engine.
  • New dashboard to easily change settings, map products, run a manual sync, or view daily activity.

Stock sync sounds great, could you tell us more about it?

Our tool will sync your stock levels and price changes from QuickBooks to your website. Our software matches the QuickBooks item name to your website SKU. For Shopify users, we allow you to map the inventory site from QuickBooks. You could sync a stock quantity of five from your Boston site to the Shopify Boston site.

The stock updates run on a scheduled basis. Our system will notify you, if the stock changes fail to map.

How do I sign up?

To sign up for a trial, visit our website. We offer a 14 day free trial and a 30 day full refund policy.


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