Marketplace pulse have today reported that Amazon will start displaying the business name and address of it’s US sellers from the 1st of September 2020, something that their European, Japanese and Mexican Marketplaces have already been doing.
Amazon recently announced to US sellers that this information will soon be displayed in the detailed seller information section, available for anyone to see. This move is said to benefit consumers by giving them the security of knowing who they are seeking legal action against in the case of a product causing harm.
“Beginning on September 1st, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address. This is consistent with Seller Profile pages across Amazon stores in Europe, Japan, and Mexico.”
The seller’s details will likely go unnoticed to most due to the way the Amazon marketplace works but one big reason for the change was to implement the suggestion of U.S. Department of Homeland Security to help combat Trafficking in Counterfeit and Pirated Goods. Unfortunately, fraudulent sellers will still be able to scam consumers using fake details on new accounts but if consumers stay vigilant this move may add to security when purchasing on the site. As Amazon’s vetting system grows we will hopefully see major changes to downfalls in safety on Amazon’s marketplace.
How do you feel about the removal of seller anonymity online?