ChannelAdvisor has acquired ecommerce analytics company BlueBoard, in a move that will enhance capabilities for brands seeking to accelerate e-commerce growth. Blueboard are currently providing various well-known brands including L’Oreal, Clarins, and Logitech with actionable insights into how their products are performing across thousands of retailer websites and marketplaces.
“Brands are increasingly focused on their digital strategies and how to navigate rapidly-evolving consumer behavior. To do this effectively, they need best in class analytics to maximise visibility into their online channels so they can react quickly and appropriately to changing market dynamics. We’re excited to welcome the talented BlueBoard team and extend our analytics capabilities to help brands succeed in an increasingly competitive e-commerce environment,”
– David Spitz, ChannelAdvisor CEO
ChannelAdvisor has said that the acquisition will allow them to bring BlueBoards solutions to market as ChannelAdvisor Brand Analytics to help multi-channel brands manage online distribution, improve visibility, grow sales and protect their reputations by leveraging intelligence related to product assortment, pricing, brand product content, reviews, and search performance. ChannelAdvisor Brand Analytics will further enhance ChannelAdvisor’s Enterprise offering that helps brands solve their multi-channel marketplace, digital marketing, direct-to-consumer, first-party retail, drop-ship and fulfilment needs – all in a single, centralised platform.
“ChannelAdvisor is a recognised industry leader in the e-commerce space. By joining forces, we are able to add our deep experience to help launch ChannelAdvisor Brand Analytics, which is positioned to empower multi-channel brands to succeed online. Given ChannelAdvisor’s global reach, extensive customer base and sizable salesforce, we see an opportunity to scale the business quickly.”
– Kevin Cohen co-founder and CEO of BlueBoard