BigCommerce Checkout on Instagram now available

No primary category set

With BigCommerce Checkout on Instagram, US merchants can now connect their BigCommerce catalogue and share products with over one billion shoppers on Instagram. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive, seamless and secure way to purchase products they discover on Instagram in a few clicks, without leaving the app.

BigCommerce checkout on Instagram

Leveraging BigCommerce’s native integration with Facebook Commerce Manager, merchants can easily connect their ecommerce storefront’s catalog to Instagram and give customers the ability to buy from their favorite brands directly on Instagram—rather than navigating to a brand’s website to make a purchase—and pay using PayPal, Visa, Mastercard, American Express or Discover. After placing an order, customers can also use the Instagram app to view their order status, estimated delivery date and tracking number, as well as cancel orders, initiate returns or request additional support.

“Creating a streamlined checkout experience is paramount for merchants looking to social commerce to drive revenue growth. The rollout of checkout on Instagram is another significant step in Instagram’s evolution toward becoming an essential commerce channel for customer-focused brands. BigCommerce is proud to be one of a select group of partners to offer their customers access to this innovative new feature at launch.”
– Brent Bellm, CEO BigCommerce

Experience-driven brands including Badgley Mischka, Spearmint Love and DressUp have already been testing the new checkout feature through BigCommerce, and today can showcase checkout-enabled products in their Instagram posts and stories while also benefiting from the ability to:

  • Meet customers where they already are
  • Checkout on Instagram brings your products closer to the more than 130 million shoppers interacting with brands’ shoppable Instagram content each month.

  • Create a simple and secure path to purchase
  • Provide a differentiated social commerce experience by making it easier, more convenient and safer for customers to shop their favorite brands on Instagram. Shoppers can also store payment credentials within the app to streamline future purchases and complete transactions even faster.

  • Unlock creative tools to reach shoppers
  • Checkout enables creators to tag a brand’s products on their behalf, launch products directly on Instagram, and sell products in Instagram Live.

“Instagram checkout has given us the ability to turn beautiful imagery into shoppable experiences for our customers, allowing them to buy new items while scrolling through their feed, all without missing a beat. Using Instagram through BigCommerce’s integration makes fulfilling orders and communicating with customers seamless alongside other sales channels.”
– Katie Ouaknine, CEO, luxury fashion brand Badgley Mischka

“BigCommerce provides businesses of all sizes the tools they need to serve their customers. That’s why we’re excited to work with BigCommerce to make the path to purchase as streamlined as possible with checkout on Instagram.”
– Vishal Shah, Vice President of Product, Instagram


Ecommerce trends & decisive shift in digital marketing landscape

Ecommerce trends & decisive shift in digital marketing landscape

TikTok Notes photo sharing app coming soon

TikTok Notes photo sharing app coming soon

BigCommerce Mark Adams on new Catalyst next gen storefront

BigCommerce Mark Adams on new Catalyst next gen storefront

2024 BigCommerce Report: Home, Garden, and Furniture

2024 BigCommerce Report: Home Garden and Furniture

Empowering Restaurants: Sessions’ Innovative Marketplace Solution

Empowering Restaurants: Sessions’ Innovative Marketplace Solution

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars