Amazon Coupons are a great way to drive conversion through a self-service marketing tool that can help you differentiate your offerings through compelling discounts. Offering a small discount, even as low as 5% can make a dramatic difference to your sales of a particular product as they are highlighted on the product detail page, in search results, deals pages and the coupons page.
A little known way to significantly boost your other promotions such as Amazon Sponsored Products is to combine this activity with coupons. This can lead to increased click through rates and conversions and is invaluable for building future visibility and sales on the Amazon marketplace.
Coupons help drive customer acquisition and sales by giving customers a reason to buy now. The savings are applied instantly and simple for customers to use – customers just click the coupon and then as soon as the product is added to their basket the discount is applied automatically. ASINs with at least a 2.5 star rating for products with one to four reviews and 3.0 for products with 5+ reviews are eligible. You can run Coupons for up to 90 days at a time.
If you are a Professional seller with at least a 3.5 Seller Feedback Rating, go to ‘Coupons’ tab on Seller Central, click ‘Create a New Coupon’, and add the ASIN/SKU to the Coupon. Select % off discount of at least 5% off to create a Coupon.
Naturally it’s easy to get carried away sprinkling Amazon coupons across your entire inventory, so create a plan to use them strategically. Are you looking to get buyers to switch from another brand to yours? Do you have inventory which isn’t converting well although it’s getting plenty of clicks? Do you have an offer that’s appearing in search but not even getting clicks? Any of these scenarios could be a reason to use Amazon Coupons to increase clicks and conversions but monitor your results – as conversion rates pick up then organic Amazon search and recent sales, feedback and reviews should take over and start to lower the need to splurge on coupons.
Amazon Coupons are available on both Amazon Italy and Amazon Spain, as well of course as the UK and other markets.
