notonthehighstreet are predicting that Halloween 2020 will be the biggest on record, the marketplace have revealed that searches for Halloween are up 889% and already in their top 5 search terms – levels that are normally only seen in October.
With 5,000 of the UK’s best small creative businesses selling on notonthehighstreet, this is an opportunity for independents from across the UK to tap into changing consumer demand and mindset ahead of the Christmas peak. If you sell on notonthehighstreet, or other marketplaces, it’s time to step up your advertising and promotion to maximise on sales for Halloween 2020.
“With Halloween falling on a Saturday this year and the pandemic forcing us to look at alternative options to the traditional trick or treating, notonthehightreet has seen a huge spike in interest in all things connected to 31 October, and predict that Halloween 2020 will be the biggest ever.
Halloween is already in our top 5 customer search terms and we are seeing a weekly increase in interest in the category of nearly 900% – levels we would normally expect the week before Halloween itself.
Customer searches for Halloween products such as unique food and drink, partyware, decorations, games & activities and clothing / accessories traditionally increase around mid-September, but this year searches began in early August as customers are planning further ahead for special occasions and celebrating key dates in the diary with loved ones at home.
October half term will also be the first opportunity for families to reconnect after the children return to school, with many parents looking to recreate the fun and sentiment behind Halloween at home.
Supporting small businesses is more important than ever, and the brilliant entrepreneurs we work off products to suit all your Halloween needs.”
– Leanne Osborne, Commercial Director, notothehighstreet
The curators at notonthehighstreet predict that Halloween-at-home will heavily feature crafts and baking kits to keep children entertained, along with the normal sweet treats. Their full Halloween 2020 edit can be seen here.