How to make smarter decisions using Amazon Brand Analytics Reports

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If you are a brand owner selling on, you can make smarter, faster business decisions with powerful reporting from Amazon Brand Analytics. Amazon Brand Analytics was first launched in February 2019 in Seller Central in the US.

Amazon Brand Analytics Reports

There are six reports available in Amazon Brand Analytics, you can find them from the Brands primary navigation menu in Seller Central:

  • Amazon Search Terms Report
  • Discover which products are winning the most clicks and conversions on strategic search terms and keep an eye on trends to evaluate the impact of your marketing campaigns.

  • Repeat Purchase Behavior Report
  • Identify products or brands that are ordered more than once per customer. Advance your strategy and fine-tune your marketing to drive repeat purchases and acquire new customers.

  • Market Basket Report
  • Quickly see the top products most commonly purchased alongside your products to identify cross-selling and bundling opportunities.

  • Item Comparison Report
  • Find out which products customers most commonly view together with yours to inform your product portfolio and advertising decisions with competitive intelligence.

  • Alternate Purchase Report
  • See the products customers most frequently purchase instead of yours to analyze product differentiation and portfolio mix opportunities.

  • Demographics Report
  • Get a breakdown of your Amazon customers by age, income, education, gender, and marital status to better connect with your target audience or identify customization opportunities.

Amazon Brand Analytics is free to brand owners enrolled in Brand Registry. Once you enroll, Brand Registry gives you greater influence and control over your brand’s product listings on Amazon.

Amazon offers powerful search tools enabling you to easily find content in different Amazon stores. You can search for content using images, keywords, or a list of ASINs in bulk and report suspected violations through a simple, guided workflow.

Amazon also offer proactive automated brand protection which uses information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.


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