An OnBuy ITV deal has been announced as part of a £5m Q4 marketing strategy. The aim is brand awareness to massively expand their 8 million-strong customer base and solidly install the marketplace as a household name, ultimately driving more sales for sellers on the platform.
As part of a wider marketing ramp up ahead of its global launch into over 140 countries, an exclusive £1m OnBuy ITV campaign has been announced which will reach over 44 million consumers across the nation. The OnBuy ITV campaign will be broadcast at both peak and off-peak times across ITV’s main channels (including ITV1, ITV2, ITV3, ITVBe and video on demand with ITVHub) in prime time slots throughout Q4, covering Black Friday and continuing into December to ensure maximum consumer visibility. A year ago, OnBuy had half a million monthly unique visitors and they’ve grown this by a multiple of 5 to almost 2.5 million as of July 2020 and the aim will be to continue this phenomenal growth.
OnBuy has set aside a £5m marketing budget for Q4 (in addition to its existing marketing spend), ensuring continued success for its sellers and better deals for buyers. Alongside its major ITV campaign, OnBuy plans to unleash a full-scale marketing ramp up, with an aggressive increase in budget for social media, email and external marketing channels in addition to huge promotional events to drive further traffic.
After announcing an incredibly successful Black Friday 2019, where OnBuy created £1m in sales for sellers (OnBuy don’t compete with merchants on their marketplace), OnBuy’s ramp up in spend for 2020 is set to drastically increase visibility to draw more customers in than ever before and have an enormous impact on the site’s ever-growing sales (OnBuy have a current run rate of £120m in sales and are targeting £2bn in sales by 2024). The scale up in spend comes earlier than anticipated for OnBuy – given the current uncertain economic climate, the online marketplace brought its plans forward in order to better support the 5,000 plus retailers that sell through the platform.
“With our incredible 24,000% growth announcement, we know Q4 2020 is going to be huge for us so we’ve committed to making it even more of a success for our sellers. At the core of OnBuy is a desire to support businesses, especially in this uncertain climate, so we’re massively scaling up our marketing efforts to ensure we add even more value for our retailers who need the uplift.
I’m incredibly excited to put OnBuy in front of over 44 million consumers through our exclusive ITV deal, and I’m confident that this increased exposure will cement our position as a trusted name in the eyes of both sellers and buyers.”
– Cas Paton, founder and CEO, OnBuy
2020 has been OnBuy’s most successful year to date, having announced a record 24,000% growth (with 600% year-on-year growth for the second consecutive year), been acknowledged as the fastest-growing ecommerce site in the UK and secured £5m in Series A funding. The online marketplace has also seen monthly visitors trend at over 4 million, welcomed upwards of 400 new retailers on board every month, and won several major industry awards.
Watch out for the OnBuy ITV spots in the coming months and, if you want to take advantage of the increased traffic, get your products listed on the marketplace if you haven’t already done so.