With Fruugo, we are publishing a series of country marketplaces briefs and today take a look at Israel:
Israel is a relatively small market, but ecommerce is growing at over 17% year on year. Because of the relatively limited and expensive supply of products domestically, Israeli consumers are used to shopping from international sites. AliExpress is the most popular foreign site followed by Amazon.com. Top categories are Electronics, Media and Fashion.
Peak holidays for shopping are Rosh Hashanah in the autumn and Hanukkah, typically in December.
With no strong domestic marketplaces for professional sellers, Fruugo offers the easiest way to reach Israeli consumers via a localised site.
If you are considering expanding your business internationally, there are a number of market factors to consider. Use the statistics here as well as the links provided below to help inform your decision. Fruugo provides retailers with a risk-free way of selling their products in over 40 countries around the globe.
Population: 9.0 million
Currency: New shekel
GDP: $395,099 million
Purchasing Power Factor: 1.0
De minimis values: Duties: 500 USD Tax:75 USD
Logistics rating: 3.31, 37th globally
Internet access: 84%
Online shoppers: 45%
Mobile Internet users: 75%
Preferred payment methods: Bank cards, IsraCard, PayPal
Google share of search: 97.9%