Country marketplaces brief – Switzerland

With Fruugo, we are publishing a series of country marketplaces briefs and today take a look at Switzerland:

The purchasing power of Swiss consumers is one of the highest in the world, making the country an attractive market for cross-border sellers. Despite being located at the heart of Europe, Switzerland is not a part of the EU, which means that shoppers will need to pay tax and duty for purchases from international sites. Despite that, Amazon.de is the third biggest e-commerce site in Switzerland and it is one of the strongest Fruugo countries as well. Shoppers are willing to deal with the cost and effort of buying from abroad to get the products they can’t find locally. Most popular categories are Electronics, Fashion and Home.

If you are considering expanding your business internationally, there are a number of market factors to consider. Use the statistics here as well as the links provided below to help inform your decision. Fruugo provides retailers with a risk-free way of selling their products in over 40 countries around the globe.

Population: 8.5 million
Language: German, French, Italian, Romanch
Currency: Swiss Franc
GDP: $703,082 million
Purchasing Power Factor: 1.2
De minimis values: Duties: 0 Tax: 0
Logistics rating: 3.90, 13th globally
Internet access: 96%
Online shoppers: 80%
Mobile Internet users: 84%
Preferred payment methods: Credit card, Bank transfer, eWallet
Google share of search: 94.1%

Global marketplaces

Local marketplaces

Galaxus.ch: Galaxus is the marketplace division of Digitec, the largest domestic site in Switzerland. Galaxus will work with selected international sellers that meet their criteria.