Sept 2020 eBay UK Seller Release: Promoted Listings guidance

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In August 2020, eBay began showing you a suggested ad rate, which replaced the old trending rate Promoted Listings guidance.

“The suggested ad rate is a personalised recommendation based on historical and predictive data that helps you find the optimal balance between performance and cost. While the trending rate was designed to give you a sense of how other sellers were setting their ad rates for similar items, the suggested ad rate takes a more personalised approach to help you find your optimal ad rate for each item.”
– eBay

eBay have also recently introduced several enhancements to how you manage your Promoted Listings campaigns, including improved item recommendations and streamlined campaign creation functionality.

They also updated recommended items, making sure that you are shown listings eBay think will perform best in a Promoted Listings campaign. These recommendations are personalised and based on trends in the marketplace and historical performance.

In August eBay updated how you choose your ad rate strategy for your campaign when selecting listings individually. Now you can apply your ad rate strategy in a simpler way — to all your listings or to listings individually. They also added more options to your ad rate strategy selection when selecting your listings in bulk. Now you can add an ad rate cap to your selection and adjust above or below the suggested ad rate.

eBay have launched a new Promoted Listings dashboard to make checking your marketing performance simpler. Whether you want to dive deep or see results at a glance, now you can do what’s best for you and your business from one page.

Promoted Listings guidance improvements

  • Overview metrics
  • Quickly understand your performance using new calculated metrics to see the overall health of your ad campaigns.

  • Visualize your data
  • Toggle between Campaigns, Metrics, and Time Period filters to visualise your performance trends over time and analyse the effectiveness of campaign changes.

  • Control campaigns
  • Create, edit, pause, or end campaigns.

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