The pandemic is accelerating once again with more stringent local lockdown restrictions already in place for close to a fifth of the population. Parts of the North West, West Yorkshire and the Midlands face restricted mingling between households, table service only in hospitality with early closing hours, and advice to only use public transport for essential purposes such as work or school travel.
With an accelerating pandemic, there will be more local lockdown restrictions as well, very likely to be announced next week, tougher nationwide lockdown restrictions in each of the four nations. Already announced for England are fines for failing to self-isolate, starting at £1,000 and rising to £10,000 for repeat offences.
With the lockdown restrictions spreading across the country, it’s inevitable that shoppers will turn online for both essentials and luxury purchases and for many this will mean Amazon. Couple that with an expected Amazon Prime Day sometime by mid-October leading straight into three weeks of Early Black Friday deals followed by the Black Friday weekend and it’s going to be en exceptional Q4 on Amazon.
Amazon Ads Webinar
What will become essential for merchant’s success will be Amazon Advertising, starting with Sponsored Products and Sponsored Brands. You’ll want to be on top of your game. That’s why we’ve timed our Recipe for success with Amazon Ads Webinar to help you prepare and you can watch live at 4pm on Thursday this week, the 24th of September. Sign up today to watch live or receive a replay link as soon as the webinar ends.
To present the Amazon Ads webinar, we’re partnering with Sreenath K Reddy, Co-Founder and CEO of Intentwise to bring you the very latest Amazon Ads news and it will inform you for your ads execution at this critical time of year.
Intentwise is a technology platform that is leveraged by hundreds of sellers, brands and agencies worldwide, to manage their Amazon ads efficiently. Sreenath has 20 years of experience in digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace ecommerce challenges so take the opportunity to learn from his experience and super charge your sales in the run up to Christmas.
The webinar topics will include:
- Targeting the right audience / Shopper intent
- Efficient bid management
- Robust performance diagnostics / troubleshooting
- Disciplined experimentation
