It’s Amazon Prime Day 2020 (at last)

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Three months later than usual it’s Amazon Prime Day 2020 today (and tomorrow as it’s now a two day shopping feast instead of one). Delayed due to the pandemic, Amazon are probably hoping that Prime Day will be the start of the holiday shopping season and drag some sales forward to ease the strain on couriers nearer to Christmas. In just a couple of weeks the early Black Friday Deals will start running for three weeks before the main Black Friday event so, even if you are normally a last minute shopper, this year might be the year to start your Christmas gift shopping early.

This past weekend to celebrate Amazon Prime Day 2020, Amazon hosted a star-studded live streamed event featuring chart-topping artist Lewis Capaldi, BBC Sound of 2020 winner and Amazon Music Ones To Watch 2020 artist Celeste, and Welsh artist and producer Cate Le Bon for ‘Prime Day Live’, who each returned to a small scale venue to give a special ‘behind closed doors’ performance in support of the Music Venue Trust, alongside show host and broadcaster, Gemma Cairney.

Today it’s the turn of shoppers and Prime members have exclusive access to more than one million deals globally on everything they need and love, including the most popular, beloved brands and must-have festive gifts across every category from toys, electronics, fashion, Amazon Devices.

But it’s not all about Amazon Devices on Amazon Prime Day 2020, you can also support small businesses this Prime Day by shopping deals featured in the Support Small Storefront, on Amazon Handmade and Amazon Launchpad. More than half of the items sold on Amazon worldwide are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members around the globe can shop hundreds of thousands of Prime Day deals from these entrepreneurs and if you purchased from a small business in the run up to Prime Day don’t forget you’ll have a £10 voucher which you can spend on anything on Amazon today – why not support another small business?

“Giving customers a great reason to shop with small brands like ours with the incentive of the £10 promotion has been a big sales driver for us in the build up to Prime Day 2020. Having our handmade products sit right alongside the big name brands elevates us to new heights, and means that so many more people can discover our small business and what we have to offer.”
– Laura Smith, Founder, HexNex Jewellery, Winchester

What you can expect from Amazon Prime Day 2020 Deals


Customers can expect great deals on fashion brands and products with up to 45% off across menswear, womenswear and childrenswear, including up to 30% off denim brands: Wrangler, Lee and more, up to 30% off Puma shoes, up to 40% off Samsonite and American Tourister luggage and up to 30% off Fossil and Michael Kors smartwatches.

Amazon Brands

Save up to 30% on selected styles from Amazon brands, including home and electronic products from AmazonBasics, beauty and personal care products from Solimo and nutrition and vitamins from Amfit.


Save up to 30% on a wide selection of toys and games including LEGO, Barbie, L.O.L. Surprise, Playmobil and Monopoly. Save 25% on Osmo – Genius Kit for Fire Tablet, fun-filled & award winning learning games.

Consumer Electronics

Save up to 30% on electronics including headphones and speakers from brands including Beats, Sony, Bose and Jabra, up to 30% on Samsung Smartphones and android tablets from Samsung, Lenovo, Huawei and Wacom, up to 25% on Canon cameras, up to 25% on ASUS Laptops and up to 20% on HP, Philips and Dell monitors.

Small Businesses

Save up to 30% on select products from small businesses selling on across a wide range of categories, from electronics to beauty products, homeware and gifts from brands including Naava, Orzly and Pets Purest.

Home and Kitchen

Save on select home and kitchen items from much-loved brands, including up to 45% off Shark, Hoover, Gtech, Bissell and more, up to 40% off electric cookware from brands including Tefal, Ninja and Philips, up to 30% off cook & dine brands including Joseph Joseph, Le Creuset, Denby and OXO. Up to 40% off homeware brands including Brabantia, Curver and Thermos, up to 30% off smart lighting and home décor brands including Philips Hue, Yankee Candle and LIFX and up to 30% off select items by De’Longhi, Breville, Morphy Richards, Kitchen Aid and Kenwood.


Save up to 30% on premium beauty products from brands including Elemis, Elizabeth Arden and This Works. Save up to 50% on haircare by TIGI, L’Oreal and Faith in Nature. Save up to 40% on beauty gift sets from brands including Sanctuary Spa, L’Oreal Paris, Dove and TONI&GUY. Save up to 50% on Men’s Grooming by ManCave, Calvin Klein, L’Oreal and more.

Personal Care Appliances

Save up to 36% on Philips female hair removal, up to 75% on Oral-B, up to 69% on Philips Sonicare electric toothbrushes, up to 50% on male styling appliances from Philips, Braun, Wahl and more, up to 50% on hair care appliances from BaByliss, ghd and more, up to 40% on medical and massage from Omron, Philips, Biofreeze and more.


Save up to 30% on baby products including up to 35% off Maxi-Cosi, Graco, Cosatto and other car seat brands, up to 30% off Tommee Tippee, NUK, Phillips and other feeding products, plus up to 30% off Tiny Love, Fisher-Price, Munchkin and other baby items.


Save up to 30% on sports and outdoor clothing and accessories, 40% on Polar sports watches, 35% on Fitbit Versa 2, Inspire and Inspire HR and 30% on select Under Armour bestsellers.


Save up to 30% on a selection of pet food, pet healthcare and other pet supplies.

Major Appliances

Save up to 25% on laundry and refrigeration appliances including up to 25% off Samsung, AEG and Whirlpool. Save up to 25% on microwaves from brands including Toshiba and Panasonic.

Home Entertainment

Save up to 20% on TVs from brands including Samsung, LG, Philips, Panasonic and more. Save up to 30% on home theatre projectors and soundbars from Epson, Bose, LG and more.

Video Games

Save up to 25% on video games, consoles and gaming accessories with savings on items including Core Grafx Mini, FIFA 21 + FUT Points, SteelSeries accessories and more.

Beer, Wine & Spirits

Save up to 25% on select spirits, including The Kraken Black Spiced Rum, Laphroaig Quarter Cask and Johnnie Walker Blue.


Save up to 30% on select grocery items from brands including Toblerone, Walkers, Celebrations, Doritos and Quaker Oats, Tassimo, L’OR, Starbucks Coffee and many more.

Home Improvement

Save up to 30% on home improvement items from top brands including Bosch, HIVE, Flymo and many more.

Health & Personal Care

Save up to 30% on household essentials from Finish, Dettol and Airwick and save up to 30% off health and personal care essentials from brands including Regaine, WaterWipes and Grenade.


Save up to 30% on Microsoft Surface, ASUS and Huawei laptops, up to 50% on Sandisk memory and storage, up to 40% on android tablets, up to 35% on mice and keyboards and up to 35% on HP, LG and other monitors.

Amazon Devices

Get great early deals on Amazon Devices starting Monday 12th October at 12pm BST, and save 62% on our most popular smart speaker, Echo Dot (3rd Gen), just £18.99. Save up to £60 on Echo Show devices – get the Echo Show 5 for £39.99 (was £79.99) and Echo Show 8 for £59.99 (was £119.99). Take Alexa on the road with £20 off Echo Auto, now with Auto Mode in the Alexa App, just £29.99. Plus, great deals on bundles – get an Echo Dot (3rd Gen) + LIFX White Smart Bulb for £23.99, and Echo Dot (3rd Gen) + Amazon Smart Plug for £28.99. Save £40 on Kindle Paperwhite, just £79.99 and save £45 on the Kindle Kids Edition, just £54.99. Deals going live on 13th October include savings on Fire TV Cube, for £69.99 (was £109.99), Fire HD 10 tablet for £89.99 (was £149.99) and Fire 7 Kids Edition Tablet for £54.99 (was £99.99) and more.

2 Responses

  1. Am I missing something here ?

    All the half decent deals seem to be sold by amazon are prime only !

    As a third party seller you need to pay £60 or so jump threw hoops , pay FBA fees and accept the crazy returns as well as sell for basically nothing.

    The only winners seem to be Amazon, prime memebrs and people who want to buy from third party sellers which seem to be Chinese fake brands.

    What am I missing?


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