Amazon Sweden open for business

Amazon Sweden open for business

Today we see Amazon Sweden open for business – customers across Sweden can visit to shop from a selection of over 150m products. Swedish customers can shop from anywhere, any time with no-hassle returns and Swedish customer service through the Amazon Shopping app and desktop and mobile browsers.

All customers shopping on enjoy free delivery for millions of items on eligible orders over SEK 229 and Amazon is offering a wide variety of products from local Swedish brands, as well as big brand favorites. Customers can find great prices on products offered by Swedish brands like Electrolux, Lagerhaus, OBH Nordica, Ellos, BRIO, Bonnierförlagen and Ifö, as well as international brands like ASUS, Mattel, Hasbro, LEGO and Bosch.

“We are thrilled to launch and to be able to offer Swedish customers a selection of more than 150 million products, including tens of thousands of products from local Swedish businesses. Today is only the start of We will continue to work hard to earn the trust of Swedish customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”
– Alex Ootes, Vice President, European Expansion, Amazon

Now, with Amazon Sweden open for business, expect to see Amazon expand into Finland, Denmark and Norway. However we’re betting on Poland and the Czech Republic (where Amazon already has fulfilment capability) to launch first.

Amazon Sweden open for business for merchants

With the launch of, it will be easier for Swedish businesses to sell their products on Amazon, reach more customers and expand. Amazon has invested billions of dollars in infrastructure and technical services that help small and medium-sized businesses reach new customers across Sweden and around the world.

UK and EU merchants can also offer products on that are available to all customers from today. If you can’t see as an option in your Seller Central account, check out how to insert your merchant token and Amazon will make it available to you as soon as possible.

Tips on how to start selling on

  • Get your business ready for the first orders from by checking your listings, prices, and preparing your operations for potentially increased order volumes.
  • List more items on to offer your products to local customers as one of the first Amazon sellers in Sweden.
  • For more information on how to create listings on, see the Manage Inventory page.
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China-tastic good for them.

Ifellow • 1st November 2020 •