PayPal Australia has teamed up with Buy From The Bush to launch a brand new online marketplace giving rural Australian small businesses a place to sell their products just in time for Christmas. PayPal say that the expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country.
The marketplace launch comes a year after the Buy From The Bush social media campaign was launched, promoting products and services of rural small businesses. Since then, more than 250 small businesses have signed up to significantly increase the customer base and sales. While Buy From The Bush already has a 450,000-strong following on social media, the large majority of participating small businesses don’t have their own website, let alone one with the ability to accept sales. At a time when eCommerce has never been more important, the new BFTB Marketplace gives these businesses a safe, efficient, and permanent home to sell their products online for the first time.
“Following a historically challenging year for Australia’s rural small businesses, we reached out to Grace Brennan, founder of Buy From The Bush and asked how we could help. Grace explained her goal was to create long-term economic opportunities for rural small businesses – which is aligned with our own values and mission. We then mobilised a taskforce of engineers and experts who worked closely with Buy From The Bush to design and build the new marketplace.
“I feel privileged that PayPal has the opportunity to work with Buy From The Bush to establish a permanent eCommerce platform for the BFTB movement and create a stronger connection between the city and the bush. Small businesses are the backbone of our economy and are even more vital in rural communities, creating jobs and helping towns and families thrive. When they succeed, we all succeed.”
– Paul Ryan, CEO, PayPal Australia