Google are now making it free for retailers to list their products on the Google Shopping tab throughout Europe and that includes the UK. Search results on the Google Shopping tab will consist primarily of free listings, helping retailers to connect with more customers, regardless of whether they advertise on Google. Shoppers will be able to find more products from more stores, just in time for peak shopping season.
For retailers who already use Google Ads to reach potential customers, free product listings in the Shopping tab are a boost to your paid campaigns. In the US, where Google launched free listings on the Google Shopping tab earlier this year, retailers running free listings and ads got an average of twice as many views and 50%t more visits. Small and medium-sized businesses saw the biggest increases since the free listings launched there.
If you want to learn more about getting your products on the Google Shopping Tab, xSellco are holding a webinar on Wednesday this week, the 21st of October at 4pm BST that you definitely want to sign up for. You’ll hear from:
- Gemma Andrews, Co-Founder at superfood-market.com, who added £3m annual revenue to her webstore business when she started selling on Google’s Shopping Tab. She shares her story of growing Superfood Market into a £15m online business.
- John Lojek is the guest speaker from Google and will be on hand to help explain how Google wants to help merchants prepare for the busiest Q4 ever.
- xSellco’s Head of Success, Callum O’Riordan, will explain how to push your webstore product feed direct to Google with just six simple steps.
There will also be a live Q&A session so don’t miss out, book your spot for this live webinar today!