Linn Academy marketplace sessions naturally covered some of the biggest marketplaces but the segment is widening with social media and search engines getting into the online shopping game. You can view all of the sessions online and a great place to start with the Linn Academy marketplace sessions is with InternetRetailing founder Ian Jindal, who unpacks the key findings from Internet Retailing’s Marketplaces report, including growing opportunities and identifying the key information marketplace retailers need to know for 2021.
Linn Academy Marketplace sessions – Social & Search
For new opportunities you’ll want to dive into Facebook Shops: your digital storefront with Dani Cook – Marketplace Partnerships, Facebook. Dani leads a deep-dive into Facebook Shops and how social commerce is maximising on customer opportunities within social channels, with examples from retailers using the platform
Then, not strictly a marketplace but looking more like one every day, check out the session with John Kennard, Strategic Partnerships, Google. When over 85% of shoppers are turning to the internet for their purchases, you need to ensure that your products are visible. John shares a step-by-step guide on maximising visibility with Google Shopping.
Linn Academy Marketplace sessions – Amazon & eBay
Amazon
Naturally the two biggest UK marketplaces were focused on and so Insights on future-proofing for Amazon brands and retailers from Nimmy Mathews, Head of Amazon Global, is essential viewing. Nimmy revealed the huge opportunities that expanding on Amazon offers. These include more than 180 locations at sellers’ fingertips through the platform, accessing more than 300 million active customers worldwide.
Nimmy covered getting set up on Amazon, listing and then promotions with a particular focus on how merchants can expand in North America.
eBay
Chris Gardner, trading director for home and garden at eBay set out the eBay roadmap for 2021. Chris revealed that eBay had seen three main trends since lockdown. They included “hundreds of thousands” of new businesses joining for the first time; bigger retailers joining to develop a new route to market and the fact that moving sales onto eBay has represented a lifeline for businesses. The three core aims for 2021 for eBay will be defending the core business; being the platform of choice for sellers and cultivating life-long trusted relationships with buyers.
Fabio Esposti and Berengere Chaintreau from eBay looked at how to increase visibility with eBay marketing tools and, in another eBay focused session, Maria Simon, Global Product Marketing, ran a quickfire masterclass in eBay managed payments and item specifics. Maria ran through best practises, tools and recommendations for retailers looking to drive growth on eBay.
Watch the Linn Academy Marketplace sessions now
Unlike most years when you had to attend Linn Academy, as it was a virtual conference this year you can watch all of the Linn Academy Marketplace sessions on demand now. Click here to get started!
