Royal Mail is giving customers the opportunity to have their Selfridges purchases professionally wrapped and shipped directly through Royal Mail at the Oxford Street store.
The bespoke postal service aims to help customers reinforce personal connections with friends, family and even Santa. The service will even let customers record personalised video messages for loved ones to stick, via a QR code, on their parcels at no extra cost. A sensor-activated booth enables customers to take photos and record video messages of festive wishes for loved ones. The created content is then printed onto a stamp-like label which can be posted on to parcels and letters, or simply dropped into gifts.
Send Santa a letter at Selfridges
Royal Mail has also teamed up with Santa to let children visiting participating stores write and send letters to Father Christmas himself up until the 13th of December. Pillar boxes will be available in the London, Manchester and Birmingham stores for the littlest of customers to post their letters.
“We are delighted and truly excited to launch ‘Royal Mail at Selfridges’. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year, in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”
– Nick Landon, Chief Commercial Officer at Royal Mail