Amazon Brand Webinar 12th January 2021

Start Date:
Tuesday 12th January 2021 - 12:00 pm
End Date:
Tuesday 12th January 2021 - 1:00 pm

In this Amazon Brand Webinar you will learn how to register, protect and grow your brand on Amazon with their unique set of solutions just for Brand Owners. This Amazon Brand Webinar will cover Brand Registry, Transparency and Project Zero.

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand including A+ Content, Sponsored Brands, Amazon Stores, and Amazon Brand Analytics.

Amazon Transparency is a product serialisation service that helps identify individual units and proactively prevent counterfeits from reaching customers. Amazon scans your products to ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, Amazon scans each individual Transparency-enabled code to ensure that only authentic products are shipped.

Amazon Project Zero aims to leverage the combined strengths of Amazon and brands to drive counterfeits to zero. Powered by Amazon’s machine learning, automated protections continuously scan Amazon stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g. trademarks, logos etc.) and Amazon scan over 5 billion daily listing update attempts, looking for suspected counterfeits.

This webinar will unlock the knowledge you need to manage your brand on Amazon both to promote your products and protect you from IP infringements

Amazon Brand Webinar Agenda

  1. Introduction to Brand Protection
  2. Benefits of protecting your brand on Amazon
  3. Live Demonstration: How to register your brand for Brand Registry
  4. How to continue protecting your brand with Amazon’s Transparency Programme and Project Zero
  5. FAQ and Live Q&A

Register now for the webinar which takes place on the 12th of January at 1pm.

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