notonthehighstreet 2021 consumer trends report

No primary category set

notonthehighstreet have released their 2021 consumer trends, carefully curated by their team of experts highlighting the wonderful small businesses selling on their platform.

If you sell on the marketplace you might want to check out the top trends expected for the year ahead.

The Consumer Trends

  • Thrift shop:

    Consumers seem to be loving flea markets, old curiosities and retro styling. Brilliant small businesses have brought it to life with inspiring designs and unique crafts – think pastel gingham, Liberty-print florals and beaded jewellery.

  • Cherish:

    Consumers are trying to escape a little from the uncertainty and are doing so with old-school glamour and new romanticism. You’ll find heirlooms in the making and heritage-inspired design. Archival prints and rich materials bring a touch of magic to the everyday.

  • Body Language:

    As consumers crave warm hugs and in person interactions, they find comfort in products that create a sense of togetherness. Small businesses on the platform have made or sourced treasures using hand-finished techniques, with tactile materials and tie-dye prints. Plenty of pastels and diverse nude tones create a soft palette.

  • Heartland:

    2020 had many of us dreaming of a more wholesome way of life. Consumers are discovering rustic designs that use foraged materials and folk-inspired homeware, such as unique patchwork quilts and DIY weaving looms.

  • Art Club:

    Many embraced their inner artist this year. This trend celebrates creative bravery with bright, bold designs.

  • Nourish:

    Last year gave many people a chance to reset and listen to what their minds and bodies really needed – this trend brings a thoughtful twist to the wellness movement that’s rooted in nature.

The Categories:

notonthehighstreet has also detailed some of the trends that can be expected within each category.

  • Home & interiors:

    • Sustainability
    • Nostalgic prints
    • Curves, twists and scallops
  • Jewellery:

    • Chains
    • Pearls
    • Talismans
  • Baby & Child:

    • Nostalgia & hand-me-downs
    • Bold colour & Powerful slogans
    • Compassion, kindness and diversity
  • Food & Drink:

    • Low alcohol
    • At-home celebrations
    • Provenance
  • Weddings:

    • Unique expression & decor
    • Micro weddings
    • Sustainability


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