With the pandemic still impacting everyone’s lives, there are many small businesses still figuring out how to trade when their business has been forced to close. For many, this means embracing ecommerce for the first time but how do you get online without spending a fortune? One answer is a Squarespace website, which offers everything you need from an online stores, to marketing tools and analytics.
Squarespace is an all-in-one platform to build a beautiful online presence and you don’t need a ton of expertise to get started.
Building a Squarespace website
To build a Squarespace website, you can choose from award-winning templates and customise the design layouts to fit your personal style and professional needs. Drag and drop images onto your site, and easily move, add, and delete page sections. Naturally you can change fonts, colours, and page configurations.
You won’t be just getting a website, you’ll be able to take advantages of services, display options, blogging and support from the Squarespace Customer Support team:
- Responsive templates work for all devices
Design your website once and preview how your website will appear on a range of screen sizes.
- Connected Services
Run–and grow–your business by taking advantage of payment, shipping, and marketing tools.
Present your work with professional portfolio designs. Display projects in customizable galleries and password protect pages to share private work with clients.
- Blogging Tools
Take advantage of powerful blogging tools to share your story, post company news, or announce a product release. Categorise, share, and schedule your posts to make your content work for you.
- Personalised Support
Get 24/7 help from the Squarespace Customer Support team, unlimited hosting, top-of-the-line security, and an enterprise-grade infrastructure.
A website is a great start, but in all likelihood you’ll want to be selling and that means ecommerce. Here too, Squarespace has you covered with everything you need to get started and grow your website business. Regardless of whether you sell products, services or subscriptions, the tools you need are already built in to your new website:
- Sell unlimited products
Showcase your products at their absolute best with rich merchandising tools, product descriptions, images and videos. Manage, organize and update your inventory with an easy-to-use interface.
- Sell services
Allow customers to view your calendar, schedule appointments and book your services with Squarespace Scheduling.
- Sell Subscriptions
Build customer loyalty and generate recurring revenue.
- Sell digital products
Sell downloadable content including music and ebooks.
- Accept Donations
Raise money for your cause by collecting donations.
You can also sell in person, accept payments with Stripe, PayPal, Apple Pay and Square (POS), and manage local tax rates and shipping costs. If you need more features there is an ecosystem of third-party extensions to help you manage, optimise, and expand your business.
Squarespace marketing tools
There’s no point having a website if no one knows is exists, so with your sparkly new Squarespace website you’ll find a ton of tools to help you spread the word.
- Marketing tools to help you reach and grow your audience
Drive traffic to your website and measure your success with powerful marketing and analytics tools.
- Email Campaigns
Stand out in any inbox with Squarespace Email Campaigns. Collect email addresses and build your audience. Create powerful email content with your existing products, blog posts, and logo so your messaging is consistent and effective.
Every Squarespace website or online store comes with a suite of integrated features and useful guides that help maximize prominence among search results. Get found in search with search engine optimization tools.
- Social Media Tools
Squarespace has integrations with all of the leading social platforms so your customers can keep up-to-date with the latest from your website and even buy your products directly from Instagram.
- Banners and Promotions
Highlight important announcements like seasonal sales or holiday hours with intuitive banners and promotions.
- Analyae and optimiae with Squarespace Analytics
From a single interface, get insights into your visitors and their behaviour through visual reports covering statistics like page views, conversion, popular content, and more.
- Check analytics from anywhere
Understand your audience with Squarespace’s holistic view of your website analytics, including pageviews and sales through the Squarespace Analytics app.
Getting started with Squarespace
Before you can put your website live on the Internet and start attracting traffic, you will also need a URL (website address). If you don’t already have one Squarespace can help you find a suitable URL and help get it registered for you.
A Squarespace website costs from as little as £10 a month so cost should deter anyone from getting online. If you’re ready to get started click here to start creating your Squarespace website today.