eBay seller update 21.1 – eBay Promoted Listings Automated Campaign

eBay seller update 21.1 - eBay Promoted Listings Automated Campaign

Fed up with constantly fiddling with settings every time you list for your promoted listing campaigns? If so there’s good news today, with an eBay seller update announcement of an eBay Promoted Listings automated campaign feature coming in April.

The automated campaign feature aims to save you time managing your campaigns across different segments of your inventory based on the criteria you set. This new feature will automatically add or remove listings from campaigns, and adjust ad rates according to the rules that you set.

The aim of the eBay Promoted Listings automated campaign feature is to make it easier to optimise your time when managing your Promoted Listings campaigns. If you prefer to do things manually don’t worry as you can carry on doing things listing by listing.

If you don’t use eBay Promoted Listings then this post by Bert Bassett might convince you to change your strategy – he discovered that a massive amount of traffic to his listings came from promoted listings visibility in places other than eBay search. Traffic to your listings could increase dramatically if you use promoted listings.

How does an eBay Promoted Listings Automated Campaign work?

Start by setting rules to manage how you want to run your campaigns:

  • Rules are created using filters, such as price or category, to determine which listings will be promoted.
  • Set and automate your ad rates to the daily suggested ad rate for each listing.
  • Once launched, listings will automatically be added or removed according to the rules you have set – this applies to new and existing listings.

Additional controls include:

  • The ability to set an ad rate cap so your ad rates never exceed the cap you set.
  • The ability to use the suggested ad rate as a benchmark, and adjust your ad rate to be above or below it depending on your needs.

Top tips

  • If your advertising strategy is to promote all eligible listings, leave the filters blank, choose your ad rate strategy, and launch your campaign. Now all of your listings will automatically be promoted as they are created.
  • If your ad rate strategy is to set a single ad rate, consider using that number as your ad rate cap under the Automate suggested ad rates option. This way, you’ll never go above that number, but you can capitalise on the suggested ad rates that are below it.
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The thorn in the side for me with promoted listings, is paying to promote your listings on your own listings. Now fair enough, if it means my other products are listed there, but should I be able to set my own ad fee for this? For now I have reduced all mine down to the basic 1% as I am not paying 5% to advertise my own products on my listing as in theory I am not competing against another seller for this.

stuart • 3rd March 2021 •