Redefining what a quintessential British shopping experience is is no easy task, but that’s the aim of new marketplace BritYard.
BritYard, the UK’s first online-only, luxury department store will exclusively stock independent British Brands with plans to take on traditional department stores. Unlike other retail disruptors, BritYard has partnered with independent British brands to bring consumers high quality and sustainable products that are built to last.
“The way consumers purchase products is changing dramatically, now more than ever it’s important to support and showcase the diversity of British businesses in the wake of challenges caused by Brexit and Coronavirus.
Traditional department stores largely represent international brands, but for the first time, BritYard aims to bring British brands together into a single destination for those seeking the very best of design and sustainable craftsmanship, with the aim of empowering smaller British businesses who are the foundation of our economy to build a strong future for generations to come.”
– Lara Chant, Founder, BritYard
The company has partnered with British brands including STOW, Benson & Clegg, Sabinna and Bell Hutley to launch growing collections in home and lifestyle, fashion, beauty, wines, spirits and giftware, but plans to span all categories you would usually expect to see in a traditional bricks and mortar high street department store.
As BritYard continues to expand its brand portfolio it is committed to working with business owners and founders from diverse backgrounds, with the likes of Five Dot Botanics & Bivain already on board. Coming from a mixed background herself, Lara recognises the need to support diverse business owners to spark change across the retail industry.
The launch comes as John Lewis and other department stores are being forced to close swathes of their retail stores in an attempt to balance their books and adapt their business models to cater for the seismic shift towards online shopping habits.
If you have quality British brands and would like to sell on BritYard, you can get in touch through their website.