A short while after its launch in the US, Online Vegan Marketplace Vejii Launches in Canada.
According to Vejii there are an estimated 2.3 million vegetarians and 850,000 vegans in Canada. The platform was launched in the U.S. in November of 2020 and has been scaling rapidly, growing both its customer base and an assortment of vegan products. Online marketplaces like Vejii provide niched sellers with more opportunities to expand and cater to their specific audiences. With our world adapting in new ways, more consumers are feeling conscious about their own health and the health of the planet and are looking for buying options that cater to that desire.
“For our Canadian launch, we are beginning by offering a thoughtfully curated selection of plant-based meat, dairy and seafood products, based on our top selling products in the U.S. We are committed to making plant-based food more accessible, while also supporting plant-based food producers, especially small businesses.”
– Kory Zelickson, CEO, Vejii
The multi-vendor platform makes it possible for startup brands to list their product on the website, and gain national exposure for their brand. The platform is also an excellent channel for established brands looking to target new customers. The platform incorporates machine learning, AI, smart lists, targeted product recommendations, and proprietary technology to provide an enhanced shopping experience to its customers. Everything at Vejii is built starting with the customer first.
“There are so many innovative plant-based startup brands that we are able to assist by providing national exposure. The Vejii platform has been inspired by the innovators and founders that our team has had the privilege of working with. By providing startups with exposure we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”
– Kory Zelickson, CEO, Vejii
